Is the Basic Attention Token the solution for Blockchain Digital Advertising?

Friends, digital advertising is one of the next frontiers for Blockchain technology adoption and transformation as we look beyond the Cryptocurrency arena. The Basic Attention Token (BAT) employs the Ethereum Blockchain to issue and distribute its tokens. Some interesting changes will be coming to Basic Attention Token including improved anti-fraud measures and dashboard analytics are coming to publishers and users shortly along with scaling real ad revenue. The BAT team wants to integrate Basic Attention Token into even more applications based on open-source projects with ad buying leverage. Publishers are penalized by who Google and Facebook take 73% of all ad dollars and 99% of all growth. And upwards of 50% of the average user’s mobile data is for ads and trackers carrying a hidden cost of north of $20 USD per month. Bottom line: While there may be no solver bullet solution, can BAT materially help reduce costs and make digital advertising more cost-efficient and relevant for publishers and users alike? Send us know your comments. Lawrence, Cryptocurrency Academy