Will Blockchain-base Immutable Coupons Give MasterCard a Competitive Advantage?

Colleagues, EMV (EuroPay, MasterCard and Visa) is a standard for cards equipped with computer chips and the technology used to authenticate chip-card transactions. Fraud prevention and reduction is critical to maintaining the credibility of these credit cards among consumers and businesses around the globe while also reduce EMV OPEX. MasterCard’s “Method and System for Authentication of Coupons via Blockchain” patent originally filed in  November of 2016 was approved by the UPPTO on May 18, 2018 giving the payments processing company the green light to develop so-called ‘immutable coupons’ using Blockchain technology. This technology will surely help merchants to preserve the integrity of their transactions. It remains to be seen when the new system will be implemented. Nonetheless, the Cryptocurrency Academy predicts that EuroPay, Visa, AMEX will soon follow with related patent requests. Bottom line question: How much value will immutable coupons in fact deliver to MasterCard and its customers? Comment and subscribe today! Lawrence, Cryptocurrency Academy (https://cryptocurrencyacademy.blogspot.com)